Certified Sustainable Chocolate

Mars Chocolate North America’s iconic DOVE Brand Chocolate is set to be the first mainstream chocolate brand in the U.S. to bear the Rainforest Alliance Certified seal on its dark chocolate products. Beginning in the fall, DOVE Brand Silky Smooth Dark Chocolate will source 100% of its cocoa volume from Rainforest Alliance Certified farms, and the packaging will bear the organization’s little green frog seal in January 2012. The move demonstrates Mars’ commitment to use 100% certified sustainable cocoa in all of its products worldwide by 2020. Mars is the first and only major manufacturer to make this commitment. The certified cocoa will be traced to the factory and matched to the volumes used to manufacture: DOVE Dark Chocolate as singles, large bars and DOVE PROMISES; DOVE Dark Chocolate—Roasted Almond in large bars and DOVE PROMISES; and DOVE Dark Chocolate—71% Cacao Large bars.
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