Love’s Partners with Revionics

revionics1In an effort to become a one-stop source and to deliver greater value to its customers, Love’s has selected Revionics to assist in price optimization.

As a part of the company’s aggressive growth plan, Love’s Travel Stops & Country Stores has selected Revionics Inc. to act as the company’s retail solution provider. Love’s is working to become a one-stop source for its customers by offering the right amenities and assortments, at the right price, thereby offering a better shopping experience to customers. In an effort to provide this optimized experience to customers, Love’s sought deeper insight into understanding customer demand signals.

Following an in-depth assessment of four retail solution providers, Love’s selected Revionics, a leading provider of End-to-End Merchandise Optimization solutions. Love’s and Revionics have entered into a multi-year agreement for Revionics Price Optimization and Revionics Promotion Optimization.

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Revionics rose to the top of the list with its SaaS-based solutions that are intuitive, transparent, scalable and easy to use. Backed by strong customer references with undeniable ROI, its self-learning science provides insight into the “why” behind price and promotion recommendations to help retailers make intelligent, profitable decisions. Armed with automated workflows and sophisticated analytics, Love’s can ensure consistent execution and improved forecasting across all its banners and stores.

“We are excited to partner with Revionics to provide customer-centric pricing to our unique customer base of people traveling across the country, and we are excited to standardize on a solution that provides deep insight into key customer demand signals,” said Jay Dempsey, merchandising technology manager, Love’s. “We value Revionics’ ‘what-if’ scenario planning as well as its ability to evaluate and leverage real-time and historical price and promotions data and provide insight into what products we should carry nationally versus regionally, based on customers’ shopping behavior. With more targeted, systematic pricing and promotions, we can be more competitive, increase customer loyalty, scale for growth and protect profitability.”

“2015 was a busy year for Love’s and there are no signs of slowing down in 2016 for this growth-focused company that plans to double its footprint,” said Marc Hafner, CEO, Revionics. “We are honored to have been selected the vendor of choice by Love’s. Our proof has always been in the ROI and the value we deliver for our customers, day in and day out. Our mission is to be a trusted advisor and partner to Love’s to help them effectively and profitably execute against their key business and growth objectives.”

“Love’s joins the ranks of our performance-driven retail customers with more than 62,000 retail locations worldwide optimizing with our unmatched solutions. Through our partnership and by leveraging our responsive merchandising capabilities, including our unparalleled pricing and promotion solutions, Love’s can focus on delivering value for its customers,” Hafner stated.

Love’s Travel Stops & Country Stores is a privately-owned company of more than 370 travel locations in 40 states, and is ranked number 14 on Forbes List of America’s Largest Private Companies.