Unilever Ice Cream enters the $5.7 billion soft serve market with the launch of Breyers Swirls! Available in chocolate and naturally flavored vanilla, it is the first soft serve mix from Breyers, the category leader in packaged ice cream. Packaged in shelf-stable aseptic pouches, the new Breyers Swirls! have an extended shelf-life of up to six months without the need for refrigeration or freezing. Additionally, Breyers Swirls! can be used in any existing soft serve machine, so there is no need for operators to buy additional equipment. There’s no need for thawing or mixing—just pour mix from the convenient half-gallon pouch into the machine. Within minutes, the premium soft serve is ready to dispense into cups or cones. Each case shipped contains nine one-half gallon pouches. For more information from Unilever Ice Cream, 920-499-5151
www.unilever.com