MillerBrewing Co. is offering a fun and interactive promotion to grab the attentionof customers. Promotion specialists will hold “taste rallies,” challenging customersto join the “Taste Revolution” movement by choosing Miller Lite. From Marchthrough April, “Join the Taste Revolution” allows Miller to talk directly tocustomers on a variety of emotional and functional levels, and provides a peer-topeercomponent that builds penetration and momentum among consumers.

Miller Brewing Co., www.milleradvantage.com