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Taste the revolution

By CSD Staff | November 29, 1999

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Taste the revolution

MillerBrewing Co. is offering a fun and interactive promotion to grab the attentionof customers. Promotion specialists will hold “taste rallies,” challenging customersto join the “Taste Revolution” movement by choosing Miller Lite. From Marchthrough April, “Join the Taste Revolution” allows Miller to talk directly tocustomers on a variety of emotional and functional levels, and provides a peer-topeercomponent that builds penetration and momentum among consumers.

Miller Brewing Co., www.milleradvantage.com

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization