In its continuing fight against hunger, The Kroger Co. is inviting customers to join in “Bringing Hope to the Table,” a two-week campaign running this month in every store to support America’s Second Harvest, the nation’s largest domestic hunger-relief organization.
With the help of numerous vendor partners, “Bringing Hope to the Table” is expected to raise several million dollars in cash and food donations to assist 85 local food banks in communities where Kroger’s customers and associates live and work.
Every time customers purchase participating items in any of Kroger’s stores from July 15 through July 28, they will be supporting food banks in their own community. Participating items will be marked with pink “Bringing Hope to the Table” shelf tags.
Many of Kroger’s own corporate brands, including Private Selection items, are also included in the fund- raising effort.
“As one of the largest retail grocers in the country, Kroger is committed to the fight to end hunger in America,” said Lynn Marmer, Kroger’s group vice president of corporate affairs and a member of the board of America’s Second Harvest. “‘Bringing Hope to the Table’ is a great opportunity for our customers, associates and vendors to drive funds to food banks in their own communities.”