To more effectively analyze and understand sales and brand performance across the c-store industry, Information Resources Inc. (IRI) has released its new AllScan Convenience Store Tracking service, the only service in the industry that provides comprehensive scanner-based point-of-sale (POS) data across the entire convenience channel.

AllScan addresses the industry’s need for deeper business insights, improved information quality and greater accuracy at the national, regional and local market levels.

“IRI AllScan surpasses any other offering in the marketplace today,” said IRI President and CEO Scott W. Klein. “It is the only convenience store business reporting service that offers visibility into all product categories with weekly granularity. These unmatched business insights will help manufacturers and retailers improve category management effectiveness and retail execution across the entire convenience channel.”

Until now, retailers and manufacturers had to rely on volumetric audits to analyze only the limited key product categories that were available. Without 100% scan service or sufficient store counts, the ability to understand sales and brand performance across markets was severely limited.

The IRI AllScan service includes a balance of census-based convenience chains, sample-based convenience chains as well as small chain and independent convenience stores. It is the only service in the market that enables the release of 54 syndicated markets and 70 convenience accounts, and allows for the creation of custom geographies. It also includes census-based store coverage for 7-Eleven and Circle K chains across all syndicated geographies.