Chevron has introduced the newest addition to The Chevron Cars family, Courage, the seventh special edition Chevron Car created to help raise awareness and funds for breast cancer research. All net proceeds of the sale of Courage will be donated to the Susan G. Komen Breast Cancer Foundation. Courage cars are available at participating Chevron retail locations across the U.S. for a suggested retail price of $7.99 or by visiting www.chevron.com. Each year since 2001, Chevron has introduced a special edition Chevron Car to help raise breast cancer
awareness and has donated nearly $1.4 million to the cause through sales of the cars.
“Supporting the Susan G. Komen Foundation and Breast Cancer Awareness Month through donations and outreach in the communities we serve has been our commitment for many years,” said Shariq Yosufzai, president of Chevron Global Marketing. “Chevron is dedicated in its support of new developments that help work toward the prevention and treatment of the disease to bring greater hope for all those whose lives have been affected by the disease.”
Chevron continues to support breast cancer awareness and raise funds for medical research through its participation in Komen for the Cure events throughout the U.S. This year, Chevron has sponsored Komen for the Cure events in 17 U.S. cities and more than 2,800 employees have participated.
“It is vitally important to support breast cancer awareness. Breast cancer is a disease that affects so many of our lives, including the lives of Chevron employees around the globe,” said Danny Roden, vice president of Chevron North America Marketing. “October is Breast Cancer Awareness Month and unveiling our special edition Courage toy car is another way that Chevron is taking part in the fight against breast cancer.”
In addition to the introduction of Courage, Chevron is also announcing the kick-off of campaigns aimed at supporting breast cancer awareness, such as the Courage donation card campaign that will invite customers to make a $1 donation to Susan G. Komen for the Cure, available at select Chevron retail locations.
