Murphy Oil Corp. has implemented DTN Portal Solutions, which hosts a branded online message center and allocation viewer that was integrated into Murphy’s Web site to increase the effectiveness of the oil company’s communication strategies. Murphy’s goal is to drive sales and encourage customer loyalty with enhanced features in a branded environment.

Murphy, based in El Dorado, Ark., will continue to send messaging through the DTN communications platform, so customers have access to critical business messages from their existing DTN account. Murphy’s branded online message center provides advanced search and expanded archive capabilities for customers. Customers can view levels of remaining fuel credit allocation to make smarter fuel dispatch decisions with Murphy’s allocation viewer.

“We were able to implement DTN Portal Solutions without altering our current business practices, systems or software,” said Laura Brown, credit manager, Murphy Oil Corp. “DTN understands our business and the importance of communication and customer satisfaction. DTN Portal Solutions creates a private-branded customer experience, which improves our customer service and communications, helping us differentiate our company in a competitive marketplace.”

Murphy USA Marketing Co. operates hundreds of convenience stores and gas stations under the Murphy USA brand across 20 states in the U.S. These are high-volume, low-cost retail gasoline stations, primarily in the parking areas of Wal-Mart Supercenters. It also operates a network of 12 company-owned terminals. These terminals, along with numerous third-party terminals, provide fuel supply to retail and branded wholesale stations throughout 23 states and to asphalt and marine fuel customers in the upper Midwest.