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jamba juice coming to a store near you

By CSD Staff | December 3, 2007

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Nestle USA to sell the popular beverage brand in grocery stores in eight states and quickly expand into convenience stores.

Nestle USA is planning to sell smoothie maker Jamba Inc’s drinks at grocery stores in eight states in the western United States, the Wall Street Journal reported in its online edition.

The deal is Jamba’s first venture beyond its own retail stores where its drinks had been sold exclusively.

“We’ve always felt the Jamba Juice brand was highly extendable,” Chief Executive Paul Clayton told the Journal. “It was just a matter of us finding the right partner.”

Two types of Jamba’s fruit drinks will be sold in supermarkets in California, Utah, Nevada, Washington, Oregon, Idaho, Arizona and Colorado starting in the second-quarter next year, the Journal said.

Rob Case, president of Nestle USA’s beverage division, told the Journal the deal will be expanded to other states and into new channels, like convenience stores.

Nestle USA, a unit of Nestle, will manufacture and distribute the drinks, the Journal said, adding it may eventually sell Jamba Juice drinks in other countries.

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization