Hess Corp., operator of more than 1,350 convenience stores in 14 states
from Massachusetts to Florida, announced an exclusive agreement with
Dunkin’ Donuts, to offer high-quality coffee, hot chocolate and donuts
in a new self-service offering.
"We are thrilled at the opportunity to provide greater value to
our customers by partnering with an outstanding brand such as Dunkin’
Donuts," said F. Borden Walker, executive vice president of Hess Corp.
and president of its marketing & refining division. "In our retail
tests, this self-service approach was very well received by customers.
We see this is an important step in our commitment to delivering a
great experience for our customers and continuing to grow our brand."
The Dunkin’ Donuts’ self-service offering will roll out in
Hess stores starting in January, initially within Hess locations in
Florida, North Carolina, South Carolina and Virginia. Hess plans to
introduce at least 175 self-service Dunkin’ Donuts sites in 2008.
"Hess is an extremely exciting partnership that we believe will create
tremendous value for our company and our franchisees across the
country," said Robert Rodriguez, Dunkin’ Donuts brand president. "This
partnership will allow us to engage new customers, reinforce our
relationship with existing customers and create more opportunities for
busy, on-the-go people to keep themselves running with our coffee and
baked goods. By reaching more customers in more places more often, we
strengthen our brand by generating greater awareness of our menu items
and distinguishing ourselves in the marketplace."