Sara Lee Corp.’s Foodservice division has partnered with Dunkin’ Donuts to be the exclusive provider of Dunkin’ Donuts coffee to foodservice outlets across the country.
This new multi-year agreement now gives Sara Lee the right to sell and market Dunkin’ Donuts coffee throughout the foodservice channel, to locations such as office buildings and cafeterias. Sara Lee Foodservice will also continue to offer its complete portfolio of coffee products and brands.
"We are excited to expand on our long-standing relationship with Dunkin’ Donuts," said Tom Hayes, president of Sara Lee Foodservice. "This alliance will allow our team to provide select foodservice operators with a brand that will delight their patrons and help them grow their business."
Currently, Sara Lee Foodservice is a coffee roaster and supplier to Dunkin’ Donuts franchisees throughout the U.S. The companies have worked together since 1975.
"We believe our partnership with Sara Lee will create tremendous value for our company and our franchisees across the country," said Robert Rodriguez, Dunkin’ Donuts brand president. "This partnership will allow us to engage new customers, reinforce our relationship with existing customers and create more opportunities for busy, on-the-go people to keep themselves running with our coffee and baked goods. By reaching more customers in more places more often, we strengthen our brand by generating greater awareness of our menu items and distinguishing ourselves in the marketplace."
