Moms seek foods that are great tasting, fun and popular among kids, yet also good for them. They can search no further. Kellogg Co.’s Pop-Tarts Toaster Pastries with One Serving of Whole Grain are the newest Pop-Tarts that deliver whole grain and fiber moms demand with the great Pop-Tarts’ taste kids love. Kellogg’s research shows that fewer than 10% of Americans get their recommended daily servings of whole grains each day. Available in two flavors, strawberry and brown sugar cinnamon, each serving of Pop-Tarts Toaster Pastries with One Serving of Whole Grain provide 16 grams of whole grains, one-third of the recommended 48 grams individuals should eat every day. Fortified with six vitamins and minerals, each serving of Pop-Tarts with One Serving of Whole Grain is also a good source of fiber (3 grams). Whole Grain Pop-Tarts will be available nationwide in the cereal aisle of convenience stores and supermarkets beginning in early February with a suggested retail price of $1.99 per box.

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