Smoker Friendly International has named Darren Collett, owner of Collett Enterprises and a Smoker Friendly Authorized Dealer (SFAD) with 17 stores in Southern Indiana, its Director of Brand Growth.

Collett’s responsibilities will include working industry trade shows, selling the SFAD program to retailers and distributors, to continue the Smoker Friendly brand expansion in retail store locations across the U.S.

In addition Darren will engage both new and existing Dealers to help implement sales and pricing programs and merchandising strategies to grow the SF tobacco brand family and help dealers understand and comply with the terms of their SFAD agreements. He will report to Kathleen Gallagher, vice president of business development.

Smoker Friendly International is the owner of the Smoker Friendly and SF trademarks and exclusively licenses its mark in a branding and co-branding retail program and currently provides its full line of cigarettes and tobacco products to 552 Smoker Friendly Authorized Dealer retail locations in the U.S.