As part of the third annual Beer Lover’s Choice contest, Samuel Adams unveiled Samuel Adams Irish Red Ale. This new brew will join the Samuel Adams variety of more than 21 distinct styles of craft beer in February 2008. Samuel Adams Irish Red Ale will be available in six-packs and in the Samuel Adams Brewmaster’s Collection, which also includes the first two Beer Lover’s Choice winners: Samuel Adams Brown Ale and Samuel Adams Honey Porter. Samuel Adams Irish Red Ale is rich with a deep red color and distinctive caramel flavor. It is brewed using two-row Harrington and Metcalfe as well as caramel malts. The hop bitterness balances the sweetness of this medium bodied ale. Samuel Adams Irish Red Ale has a suggested retail price of $7.99-$8.99.

For More Information from The Boston Beer Co.

Michelle Sullivan, (617) 368-5165
www.samueladams.com