Liggett Group is jumping into the snus market with the introduction of Grand Prix snus, a premium quality pouched tobacco product designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes. Grand Prix snus will be available in a variety of test markets beginning in May 2008. The product is the latest addition to the Grand Prix brand, the fastest growing U.S. cigarette brand over the past two years. Grand Prix snus will be sold at value pricing and will be available in three varieties: Original, Spearmint and Wintergreen. Grand Prix snus will initially be offered in select retail outlets throughout the following areas: Portland, Ore.; Kansas City, Mo.; Indianapolis; Dallas/Fort Worth, Texas; Raleigh, N.C.; Orlando, Fla.; and Columbus, Ohio.
For More Information From Vector Group Ltd.
Carrie Bloom, (212) 687-8080
[email protected]
www.liggettvectorbrands.com
