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Understanding C-Store Shoppers

By CSD Staff | April 1, 2008

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VideoMining has launched a new syndicated program called C-Store Shopper Insights (CSI-1) in cooperation with multiple C-store chains, including 7-Eleven and Shell Oil and Road Ranger.

The goal of the landmark nationwide study is to develop a detailed understanding of the shopping process of all key consumer segments that visit C-stores. This understanding will help consumer product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of C-store shoppers.

The program will employ VideoMining’s breakthrough in-store measurement platform, which generates very detailed and precise metrics on shopping behavior and demographics. Wave 1 of the technology-enabled research program will include an in-depth analysis of over 150,000 C-store trips to provide unparalleled visibility into the purchase decision process for all major product categories in the channel.

“The cooperation we have received from both national and regional retailers demonstrates the strong interest in the industry for understanding and improving the C-store shopping experience,” said Steve Treglia, vice president of business development for VideoMining. “This program will help in identifying specific ways to improve the connection with convenience shoppers through a deeper understanding of their needs.”

In addition to 15 category-specific syndicated reports, the program offers custom research and testing options.

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization