Sitting atop the growing liquid energy shot category by a substantial margin, 5-Hour Energy seeks to continue its category dominance with the introduction of its newest flavor, Grape, in late September. Founded in 2004, 5-Hour Energy is a 2-ounce energy shot that provides hours of energy with no crash or jitters through a blend of b-vitamins and amino acids. Containing caffeine comparable to a cup of the leading premium coffee, there’s zero sugar, zero net carbs, zero herbal stimulants and only four calories in each 2-ounce shot. Grape joins 5-Hour Energy’s growing product line that includes berry, lemon-lime and orange flavors, as well as Decaf and Extra Strength versions. According to figures recently provided by AC Nielsen, 5-Hour Energy enjoys a 70% share of all liquid energy shot sales, leading its nearest competitor by more than nine to one. With four of its flavors in the top five in sales, 5-Hour Energy outsells all of the other energy shot brands combined by more than two to one.
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