CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

7-Eleven’s Private-Label Brand Expands Into Bakery

By CSD Staff | October 27, 2009

Share

 

To complement its steadily growing line of 7-Select private-label products as well as the fresh-baked-daily items in its bakery case, some 5,700 participating  7-Eleven stores are adding 15 packaged bakery items under the company’s private-label brand. 

 

Snack cakes and pies, mini-donuts and breakfast pastries fill in the snack category for consumers who prefer their treats sweet rather than salty. New items include Powdered Sugar Mini-Donuts, six-pack; Chocolate Frosted Mini-Donuts, six-pack; Crunch Mini-Donuts, six-pack; Powdered Sugar Mini-Donuts, 10-ounce bag; Chocolate Frosted Mini-Donuts, 10-ounce bag; Chocolate Cupcakes, two-pack; Gold Crème Cakes, two-pack; Iced Cheese Danish; Iced Cherry Cheese Danish; Iced Apple Danish; Bear Claw Danish; Apple Snack Pie; Cherry Snack Pie; Iced Honey Bun; and Glazed Honey Bun.

 

To introduce the new snack cakes and sweet treats, participating 7-Eleven stores are offering each of the single-serve items at a special discounted price of 99 cents through the end of the year.  The items will each have a recommended value-price of $1.19 starting next year.  Suggested retail price for the 10-ounce bags of mini-donuts is $1.99. 

 

The new line of bakery items has been in development for more than a year under the supervision of Joe Hermes, 7-Eleven senior product director for bakery and produce, and Bakery Product Manager John Vaughan. Hermes has more than 30 years in the deli, bakery and foodservice business, including operating his own wholesale bakery and a previous position as vice president of sales at Dawn Food Products, an international bakery supplier.  Vaughan, a 27-year 7-Eleven veteran who has spent the last several years as a fresh foods merchandiser for the company’s stores in the Southwest, was tapped to manage the introduction of the new line.   

 

“Customers who turn to private label are looking for better values and ways to save money,” Hermes said, “but just saving money isn’t enough to keep them as repeat purchasers.  Our goal was to match or improve on the taste and quality of the baked goods by the national brands.  If you can do that and save a customer money, they’re more likely to become loyal to that product.”

 

In blind taste tests, the new 7-Eleven line of packaged bakery was preferred on average three-to-one compared to its national brand counterpart.  Hermes said new snack cake items are already in development for introduction in 2010, including seasonal specialties. 

 

7-Eleven stores already has introduced about 225 private-label food and non-food products under the 7-Select brand, and another 40 new items are scheduled to be in stores before the end of the year.

 

Based in Dallas, Texas,  7-Eleven operates, franchises or licenses some 7,850 7-Eleven stores in North America.

 

 

 

 

 

 

Related Articles Read More >

In-Store Marketplace Platform Launches
Yesway Opens Store Catered to College Students
Stewart’s Shops Makes $100,000 Donation
yeo-conference-young-executives-organization-dei
YEO Conference to Host DEI Workshop
YEO Conference

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization