Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her song “Pieces of Me,” celebrates another “Pieces” debut as The Hershey Company adds to its Pieces Candies line. 

Building off the success of the popular Reese’s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites including: York, Almond Joy and Hershey’s Special Dark. 

Fans lined up at the Hershey’s Times Square store in New York City today for a chance to meet Simpson-Wentz and exchange wrappers from their favorite Hershey’s candy bars for free bags of the corresponding Pieces Candies flavor. The event kicks off a two-week Pieces Wrapper Reward Program inviting consumers across the country to visit www.piecescandies.com and mail in a full-size Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy Candy Bar or Hershey’s Special Dark Dark Chocolate Bar wrapper in exchange for a coupon good towards a free bag of the corresponding Pieces flavor.

“I have always loved Reese’s Pieces Candy and was excited to learn that bite-sized versions of York, Almond Joy and Hershey’s Special Dark would be making their Pieces Candies debut. With my busy schedule, I am constantly on the go and Pieces Candies are great for enjoying anytime,” said Simpson-Wentz.

Crunchy, candy shells in a resealable pouch perfect for any snacking occasion, Pieces Candies deliver the delicious, classic tastes of Reese’s, York, Almond Joy and Hershey’s Special Dark. The new Pieces Candies additions expand on the popularity of the beloved Reese’s Pieces Candy, first introduced in 1978 and later taking Hollywood by storm as it made its big screen debut in the 1982 film “E.T. – The Extra-Terrestrial.” Consumers can now enjoy more of their favorite candies in Pieces, in delicious and snackable candy-coated bites.

Pieces Wrapper Reward Program

The two-week Pieces Wrapper Reward Program runs now through Feb. 10, 2010. The first 25,000 consumers across the country to visit www.piecescandies.com, download and mail in a request form with an accompanying wrapper from a full-size Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy Candy Bar or Hershey’s Special Dark Dark Chocolate Bar will be mailed a coupon good towards one free, full-size bag of Pieces.

Reese’s, York and Hershey’s Special Dark Pieces Candies flavors are available in 10.5 ounce packages and Almond Joy Pieces Candies are sold in 10 ounce packages. The portable, resealable bags are perfect for snacking on-the-go, in the car, at the office, with friends – anytime, anywhere – just pour ’em, pop ’em, seal ’em. The new Pieces Candies are available nationwide at mass, grocery, drug and convenience stores. For more information, visit www.PiecesCandies.com or www.facebook.com/piecescandies.