CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Hershey Introduces Pieces Wrapper Rewards Campaign

By CSD Staff | January 27, 2010

Share

Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her song “Pieces of Me,” celebrates another “Pieces” debut as The Hershey Company adds to its Pieces Candies line. 

Building off the success of the popular Reese’s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites including: York, Almond Joy and Hershey’s Special Dark. 

Fans lined up at the Hershey’s Times Square store in New York City today for a chance to meet Simpson-Wentz and exchange wrappers from their favorite Hershey’s candy bars for free bags of the corresponding Pieces Candies flavor. The event kicks off a two-week Pieces Wrapper Reward Program inviting consumers across the country to visit www.piecescandies.com and mail in a full-size Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy Candy Bar or Hershey’s Special Dark Dark Chocolate Bar wrapper in exchange for a coupon good towards a free bag of the corresponding Pieces flavor.

“I have always loved Reese’s Pieces Candy and was excited to learn that bite-sized versions of York, Almond Joy and Hershey’s Special Dark would be making their Pieces Candies debut. With my busy schedule, I am constantly on the go and Pieces Candies are great for enjoying anytime,” said Simpson-Wentz.

Crunchy, candy shells in a resealable pouch perfect for any snacking occasion, Pieces Candies deliver the delicious, classic tastes of Reese’s, York, Almond Joy and Hershey’s Special Dark. The new Pieces Candies additions expand on the popularity of the beloved Reese’s Pieces Candy, first introduced in 1978 and later taking Hollywood by storm as it made its big screen debut in the 1982 film “E.T. – The Extra-Terrestrial.” Consumers can now enjoy more of their favorite candies in Pieces, in delicious and snackable candy-coated bites.

Pieces Wrapper Reward Program

The two-week Pieces Wrapper Reward Program runs now through Feb. 10, 2010. The first 25,000 consumers across the country to visit www.piecescandies.com, download and mail in a request form with an accompanying wrapper from a full-size Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy Candy Bar or Hershey’s Special Dark Dark Chocolate Bar will be mailed a coupon good towards one free, full-size bag of Pieces.

Reese’s, York and Hershey’s Special Dark Pieces Candies flavors are available in 10.5 ounce packages and Almond Joy Pieces Candies are sold in 10 ounce packages. The portable, resealable bags are perfect for snacking on-the-go, in the car, at the office, with friends – anytime, anywhere – just pour ’em, pop ’em, seal ’em. The new Pieces Candies are available nationwide at mass, grocery, drug and convenience stores. For more information, visit www.PiecesCandies.com or www.facebook.com/piecescandies.

 

 

Related Articles Read More >

C-Store Investments into Foodservice Prove to be Beneficial
Acumera and Reliant logos
Acumera Acquires Edge Computing Solutions Provider
Sheetz Offers Fourth of July Fuel Discount
Cubby’s Grows Foodservice Footprint
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization