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Rite Aid Supports the American Heart Association

By CSD Staff | January 28, 2010

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Drug chain Rite Aid is supporting AHA’s “Go Red For Women” movement by providing free heart health guides in all of its stores nationwide now through March and online.

One in three women dies from cardiovascular disease, according to the American Heart Association (AHA), but there are steps women of all ages can take to safeguard their heart.

To help spread this message more than 4,800 Rite Aid stores also will help raise funds for AHA by collecting customer donations of $1 or more for red dress paper pinups from Jan. 31 to March 6. Pinups include six detachable money-saving coupons.

While Rite Aid’s efforts emphasize women’s heart health in an attempt to debunk heart disease’s myth as being a “man’s disease,” the national dialogue on heart health benefits both men and women by increasing awareness of a disease responsible for more deaths in either sex than any other cause.

To encourage patients to take charge of their heart health, Rite Aid is offering a rebate now through March 27. Purchases of $25 or more of select heart and overall health products earn customers Rite Aid gift cards of $10 to $25. More information is available at www.riteaid.com/health/.

“Rite Aid’s most important goal as a network of neighborhood pharmacies is to empower its patients to take charge of their overall health and wellness. This entails more than just remembering regular checkups and taking medications appropriately as prescribed,” said Robert Thompson, Rite Aid executive vice president, pharmacy. “The research behind our heart awareness initiatives with the American Heart Association clearly shows how a little bit of lifestyle change literally can add years to a patient’s life.”

 

 

 

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