Milkshake and smoothie company, f’real foods, had plenty to cheer about at the 2010 Olympics. The company sponsored its first athlete, speed skater Jordan Malone, and cheered him on as he won a bronze medal in the men’s 5000 meter relay. 

Malone had a f’real blender with him in Vancouver, and shared the company’s milkshakes, frozen cappuccinos and fruit smoothies with fellow Olympic athletes. 

“We definitely had the Olympic spirit here in the office,” said Jim Farrell, founder of f’real foods. “And we were thrilled to see the photos of Jordan drinking and sharing our products in Vancouver. It’s been a pleasure to sponsor such a dedicated and talented athlete, and we look forward to continuing our relationship with him in the future,” he added. 

Jordan Malone hails from Denton, Texas and is the only short track skater in the U.S. to compete in all of the past five World Championship events, winning the silver medal in the 2009-2010 World Cup 1000 meter event.  Malone and fellow teammates Apolo Ohno, J.R. Celski, Travis Jayner and Simon Cho earned the bronze medal in the men’s 5000 meter relay with a frenzied push in the final lap to pass China and secure their third place finish.

The company markets freshly blended real ice cream milkshakes, real fruit smoothies and gourmet frozen cappuccinos through retailers throughout the U.S. Using their “right-in-the-serving-cup” blending technology, f’real enables retailers to offer all of f’real’s premium-quality frozen blended beverages freshly blended from one automated blending system that is so simple and safe, it can even be placed in self-serve applications. The full line of freshly-blended f’real products is available in more than 4,500 retail locations in 48 states across the U.S.