C-store chain ampm is introducing a new, great tasting pizza in cheese and pepperoni varieties geared toward its hungry male demographic. The chain boasts that its new foodservice offering is “a whole lot rounder and a lot more manly.”

At participating stores, the offering can be purchased for only $1.59 until April 27.

And, on March 24 only, from 11a.m. to 1p.m. customers can taste test the offering for free by stopping by their local ampm store. The chain also is giving away $1 coupons to encourage customers to come back for more.  “Men may have a hard time remembering their anniversaries, but we’re sure you won’t forget this date,” the chain joked in its promotional email.