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Wawa’s Surcharge-Free ATMs Reach One-Billionth Transaction

By CSD Staff | April 13, 2010

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Wawa Inc. announced that its ATM transactions are on pace this month to surpass an extraordinary milestone: the one-billionth transaction using Wawa’s surcharge-free PNC Bank ATMs.

Through the years, Wawa and PNC customers have collectively saved more than $1.3 billion in potential ATM surcharge fees. To celebrate this milestone, Wawa is hosting with PNC Bank a Billion Dollar Savings Parade on April 14 at 10:30 a.m., led by Wawa

President and CEO, Howard Stoeckel and PNC Regional President Bill Mills down Arch Street in Philadelphia that will conclude with a ceremonial one-billionth surcharge-free transaction made by historic Philadelphian, Ben Franklin, at the 17th and Arch Wawa store.

In addition, Wawa customers using any PNC Bank ATM in its Wawa stores during the week following the parade will have a chance to win a Wawa beverage instant win golden coupon for a free 16 ounce Wawa iced tea or fruit drink with each transaction. These golden coupons will be dispensed randomly out of all Wawa ATM machines in all of its 570 stores.

“While most people associate Wawa with quality products and the coffee and hoagies they can’t live without, for many customers, Wawa’s surcharge-free ATMs are a way of life,” said Stoeckel. “In fact, we have three times the traffic to ATMs in our stores than all other banks in the region have to their ATMs. Our ATMs have truly become a source of convenience and savings that our customers can’t live without and we are thrilled to celebrate our commitment to providing customers with the highest level of value and convenience possible.”

“PNC’s long-standing partnership with Wawa is solidified by the shared understanding of knowing our customers’ needs and providing them ease and convenience so that they can achieve their goals,” said Mills. “We are pleased to celebrate this monumental milestone and look forward to continuing to serve Wawa customers with their banking needs.”

Wawa first began its banking partnership with PNC Bank in 1985. In 1996, Wawa implemented its ATM program in all stores, never imposing an upfront surcharge. Since then, Wawa has been providing surcharge-free transactions to all of its customers in five-states – making it a pioneer in the surcharge-free, value arena for the Delaware Valley.

 

 

 

 

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