Kum & Go L.C. has kicked off its summer fountain drink contest dubbed the ‘Name Our Cup Contest’ where customers get a free soda with purchase.

The contest, which started on May 1, is a first of its kind for the convenience store chain. Customers will submit names at the beginning of the summer for Kum & Go’s 32-ounce cup and a new cup will be unveiled in September. The person who submits the winning name will receive $10,000.

As a part of the contest, 32-ounce soda will be only 59 cents throughout the summer.

“We can’t wait to see the creative names that people come up with for our most popular soda fountain cup,” said Kyle Krause, Kum & Go president and CEO. “We hope that our customers and associates have fun with this summer contest. Early feedback about the contest on our Web site and on Facebook has been outstanding.”

To participate, customers can submit names online through the Kum & Go Web site (www.kumandgo.com) between May 1and June 30. Each week a name will be drawn and the winner will receive a $250 gift card. After all the submissions are in, customers can vote on the top five names online throughout the month of July. In September, the winning cup will be announced and available in Kum & Go stores for customers to fill up with their favorite soda.

Kum & Go plans to update its Facebook and Twitter pages, so customers can follow for additional announcements about the contest.