Ruyan America Inc. and Prime Time International Co. have inked an exclusive product development, brand marketing and supply agreement, CSD has learned.
Under the terms of the agreement, Phoenix-based Prime Time will become the exclusive North American distributor and marketer of Ruyan America’s digital smoking alternatives and will provide input and direction with respect to Ruyan’s future product development initiatives, to include design, formulation, distribution, branding, labeling and marketing.
Initially, Prime Time will distribute Ruyan’s RAPP digital, E-mystick, a battery powered, personal, portable, and disposable vaporizer containing a long-established lobelia based supplement. The product is classified as a non-tobacco smoking alternative. It is not intended to be used for smoking cessation or deterrent. The product is formulated and assembled in the U.S., using the finest and purest ingredients available domestically.
Prime Time and Ruyan will cooperatively develop other formulations and designs for similar purposes. Ruyan America currently has patents pending for a variety of formulations using its patented designs and delivery systems.
“We are delighted to join forces with Prime Time International to bring our unique products to a broader market through its extensive wholesale and retail network,” said William Bartkowski, president of Minneapolis-based Ruyan America. “They have a demonstrated ability to reach segments of the market where consumers of traditional tobacco products are now looking for alternatives that can be used where smoking is now prohibited or limited.”
Jim Emery, president of Prime Time International, lauded Ruyan as the original pioneer of this new technology. “We anticipate being able to offer our customers the very best in innovation, design and effectiveness in a whole range of easy-to-use, disposable smoking alternatives,” he said. “We look forward to expanding and extending the designs, formulations and uses for Ruyan’s dynamic and patent-protected products. Prime Time International is committed to bringing open and honest leadership to this exciting new alternative tobacco category. We are committed to being the captain in the category of alternative tobacco products with a broad range of product offerings.”
Ruyan America develops and markets OTC consumer products using patented and patent-applied-for convenient delivery methods. It is a joint venture partner of Ruyan Holdings Ltd. of Hong Kong.
Prime Time International, established in 1993, is an established manufacturer of tobacco and non-tobacco products with an established presence in the U.S. wholesale and retail supply chain serving more than 70,000 established retail outlets.
