Sara Lee Foodservice has introduced its Hillshire Farm Miller High Life Beer Brats made with real Miller High Life beer for grilling enthusiastic c-store customers. The first nationally distributed bratwurst of its kind, the premium sausage product leverages two powerful brands—delivering value that will allow operators to increase margins. Cooking bratwurst in beer is a popular consumer behavior with strong, positive associations. Both Hillshire Farms and Miller High Life brands have similar consumer demographics and strong brand interaction. Each package contains six brats (16 ounces) and come 12 packages to a case.
Sara Lee Foodservice