XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), is giving mixed martial arts (MMA) fans a chance to host a UFC viewing party in their hometown with legendary UFC fighter Wanderlei Silva.
The winner of XYIENCE’s “Bring Wanderlei to Your Hometown” sweepstakes, which kicked off July 1 and runs through Aug. 31, 2010, will have the chance to invite up to 100 guests to meet Silva and enjoy a complimentary viewing party, including a pay-per-view broadcast of an upcoming UFC fight, food and beverages. Fans can enter online at www.ufc.com/ xyience.
The Brazilian-born Silva is one of the most widely recognized and esteemed fighters in MMA internationally, and has been an ambassador for XYIENCE and the face of the brand’s energy drink line, Xenergy, since 2008. The Las Vegas resident has achieved iconic status in the MMA world by stacking up 33 wins in his career-most of them by knockout.
No purchase is necessary to enter the sweepstakes, though winners must be legal residents of the United States and at least 18 years old with valid proof of age. Winners will be selected at random and announced in mid-September.
The sweepstakes concept was created following Silva’s April 2010 appearance at Spencer’s Fresh Markets, a grocery store chain located in California’s Central Coast region.
“Fans admitted to traveling well over an hour mid-day on a Friday to meet Silva,” said John Villari, XYIENCE’s creative and interactive director who heads up Web-based promotions and contests for the brand. “It’s that kind of loyalty among the MMA fans that contributes to the success of the XYIENCE brand. Many fans, however, will never have the opportunity to attend a UFC fight or meet an icon like Silva.” He added, “In addition to putting out a superior energy drink, one of our main goals is deliver exciting UFC-related experiences to the XYIENCE consumer. We’re sure this will be an evening the winner and his or her friends will remember for years to come.”
Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America. As a part of XYIENCE’s UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight’s critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE. Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.
