Social networking is an increasingly popular way to get customers enthusiastic for your product. Ruiz Foods’ Tornados announced its Facebook-based promotion “Flavor Challenge 2.0” this month, in which the brand’s 130,000 plus fans can submit flavor ideas in eight different categories.
The top flavor in each category wins a year’s supply of Tornados and a Tornados-wrapped microwave. One lucky entry may even see his or her face on a Tornados box.
The eight categories open for submissions are:
- Asian Fusion
- Backyard BBQ
- Kick-It Up (Spicy)
- American Classics
- Teen Snack Attack
- Around the World
- Early Bird (Breakfast)
- Sweet Tooth (Dessert)
Tornados Facebook fans can then rate and comment on flavors entered, earning points redeemable for prizes in the Tornados prize vault. Prizes include: Experience of a Lifetime Raffle (VIP racing-themed trip for two to Charlotte, including the Richard Petty Driving Experience); virtual badges; t-shirts; etched I-Pod raffle, among others.
Each “Flavor Champion” wins a Tornados-skinned microwave and a year’s supply of Tornados. One of the “Flavor Champions” could be featured on the Tornados box itself, if the flavor is developed.
All interactions will take place on the Tornados Facebook page: www.facebook.com/Tornados