Waterloo, Wis.-based snack food manufacturer, Van Holten’s, welcomes Jon Florin as its new marketing manager.  

Florin joins Van Holten’s with an extensive background in marketing and in the retail food business with his most recent position being marketing director at Madison Media Institute. Florin is now responsible for formulating and executing marketing strategies to help support and generate sales and business development at Van Holten’s. This is a brand new position for Van Holten’s, known for its pickle-in-a pouch product.