Maverik Inc. and GSP Marketing Technologies have co-sponsored the latest edition of the Kick Start reality TV show that takes risk-adverse individuals on extreme adventures to “kick start” their lives.

GSP Marketing Technologies won the rights to be in the show as part of a Maverik sponsored auction that benefits the Special Olympics of Utah.

“The Special Olympics are very important to us,” said Scott Shakespeare, director of marketing for Maverik, which operates more than 210 convenience stores in the intermountain region, including Utah, Idaho, Wyoming, Arizona, Nevada and Montana and Colorado. “Their organization holds a special place in our hearts and we are happy to be able to offer this TV spot as one more way to help raise funds for their worthy cause.”

GSP Marketing Technologies and Maverik teamed up after the auction closed to decide how best to allocate the prize. “Each year we work with our retailing partners to participate in those charities that are important to them locally,” said Kevin Farley, vice president of marketing for GSP Marketing Technologies. “The Special Olympic group is a wonderful organization and we were only too happy to help. In addition, knowing how focused Maverik is on their consumer, we felt it was best to have a local Maverik consumer be the hero of the TV show.”

With the auction money heading to the Special Olympics, GSP and Maverik selected a worthy candidate to participate in the Wild West reality TV spot. “Our customers are very loyal and the show has been gaining in popularity over the past years,” Shakespeare said. “We were happy to have GSP not only donate the money for the Special Olympics but the spot on the show for one of our customers.”