XYIENCE is offering Circle K convenience store shoppers in select states the chance to win a new Harley-Davidson Sportster 883 Low in a text message sweepstakes contest.
The contest, which launches Sept. 1 and runs through Oct.31, includes participating stores in Ohio, Michigan, Pennsylvania, Indiana, Kentucky, Maine, New Hampshire, Vermont and Massachusetts.
Legal residents of the U.S., who are over 18 years of age can visit their local Circle K stores in those select states for information on how to enter. During the promotion, participating Circle K stores will run a two-cans-for-$3 special on Xenergy Premium. No purchase necessary to enter, and the winner will be announced in early November.
XYIENCE, which is the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), has experienced great success with such sweepstakes contests in the past, resulting in significantly increased product sales. In 2009, XYIENCE held a similar contest with Circle K stores in Arizona, Colorado and Nevada as well as with Kum and Go stores in Nebraska, Iowa and Missouri, where sales of Xenergy quadrupled during the promotion period.
Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America. .
