The Kroger Co., has teamed up with Shell to give customers in Dallas- Fort Worth and surrounding communities the chance to earn fuel savings at the pump. The exclusive alliance provides Kroger shoppers the opportunity to save on fuels by using their Kroger Plus Card.

Beginning Aug. 30, every time Kroger customers in the area make a purchase with their Kroger Plus Card, they not only save money on their grocery bill but also earn Fuel Points that can be used at the pump. Kroger customers have the opportunity to redeem 100 points per visit to save 10 cents per gallon instantly at Kroger Fuel Centers and now at participating Shell stations. This offer is valid up to 35 gallons per fuel purchase.

“Adding value and savings is an important part of Kroger’s commitment to providing our customers the best possible shopping experience,” said Bill Breetz, president of the Kroger Southwest Division. “In today’s economic times, it’s more important than ever for companies like Kroger and Shell to join forces to offer our customers optimum savings and rewards.”

“We are excited to be teaming up with Kroger to help fill customers’ gas tanks for less,” said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. “With 82 Kroger stores throughout the Dallas-Fort Worth area and more than 400 conveniently located participating Shell stations nearby, it’s never been easier for customers to save on high-quality Shell Nitrogen Enriched Gasolines.”

Customers earn one Fuel Point for every dollar spent on most items when they use their Kroger Plus Card during shopping trips at participating Kroger stores. To help shoppers build up their savings quickly, additional Fuel Points can be earned by purchasing prescriptions or gift cards at Kroger. Customers earn 50 Fuel Points for each filled eligible prescription and two Fuel Points for every dollar spent on third-party gift cards from Kroger’s in-store Gift Card Malls. Shoppers can visit any Kroger store for more details. Fuel Points will be automatically added to Kroger Plus Card accounts and will be reflected on customers’ grocery receipt after every purchase. Customers also have the option of looking online on their “My Kroger” page at www.kroger.com to check how many Fuel Points they have earned. Fuel Points must be used during the month they are earned or by the end of the following calendar month.

Check out CSD‘s September cover story for more about the Shell, Kroger alliance.