Master-Bilt, manufacturer of commercial refrigeration systems for over 70 years, has appointed two new sales representative groups. Cimenet USA LLC will cover Mexico and Wyllie Marketing will focus on the New England area consisting of Maine, New Hampshire, Vermont, Massachusetts, Rhode Island and Connecticut, effective immediately.

Based in Weymouth, Mass., Wyllie Marketing has represented a range of foodservice equipment and supplies manufacturers for over 15 years. The addition of Master-Bilt’s full line of refrigeration solutions will complement their growing line of fine foodservice equipment manufacturers.

Cimenet USA LLC is based in Miramar, Fla., with an additional office in Mexico City. Cimenet will be representing Master-Bilt’s line of cabinets and merchandisers throughout Mexico, working with dealers, consultants, end users and chains.

“The principals of both Wyllie Marketing and Cimenet USA, bring over 30 years of combined foodservice experience to the table, and we look forward to working together to increase customer service throughout Mexico and New England,” said Bill Huffman, vice president of sales of marketing for Master-Bilt.