Frigoglass, a global provider and manufacturer of beverage coolers, and Coca-Cola Recycling LLC are joining forces to give used plastic beverage bottles a new life through recycling and re-use. At the National Association of Convenience Stores’ NACS Show in Atlanta on Wednesday, Oct. 6, the two companies announced a joint effort that will facilitate the manufacturing of beverage cooler components from specially processed post-consumer recycled polyethylene terephthalate (R-PET) bottles.

“Our commitment as a global supplier of beverage coolers (Ice Cold Merchandisers) is to design and produce innovative products that aim to reduce the impact on the environment,” said Petros Diamantides, CEO, Frigoglass. “Our collaboration with Coca-Cola Recycling is another milestone in our effort to promote sustainable development in our operations,” he continued.

“We envision a world where used beverage containers are not seen as waste, but as valuable resources that can be used over and over again to manufacture new products,” said John Burgess, President of Coca-Cola Recycling LLC.  “We are pleased to work with Frigoglass in bringing that vision to life with cooler components made from recycled PET plastic bottles.”

In addition to the recycled component initiative, Frigoglass will showcase its 2011 range of Beverage Coolers (Miracool) developed specifically for the North American Market. The Miracool product line is based on a cartridge-type refrigeration system that is easily removable and is interchangeable across models. Environmentally-friendly, its features include natural substances in the insulation process, increased recyclability and technology ready to accept natural refrigerants. The core benefits of the Miracool product line evolve around optimized cooling mechanism (energy-performance), low maintenance and durability as well as excellent branding and merchandising space that maximizes cold drink sales.