Food Lion customers can now access weekly specials, new recipes and store directions right at their fingertips by using their iPhone, iPad, and iPod devices.

“At Food Lion, we are constantly looking for new ways to enhance the shopping experiences of our customers,” said David Palmer, director of customer relationship management and interactive marketing for Food Lion. “This new mobile application is user-friendly and makes it easy for our shoppers to connect with us while they are on the go.”

The new mobile application, developed in partnership with Mercatus USA, gives customers easy access to weekly specials with the capabilities to build and manage virtual shopping lists, download delicious recipes or locate the closest Food Lion store. Customers can also sign up for the Food Lion MVP loyalty program with the mobile application, giving shoppers added value to their shopping trip.

“Mobile users are now able to take the store with them. They can save time and money either at home, on the go or in the store,” said Sylvain Perrier, COO of Mercatus USA Inc.

Anyone can download the new mobile application by visiting the iTunes library at http://itunes.apple.com/app/food-lion/id407019228?mt=8

The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s.