Quick Chek, which operates 125 food store locations throughout New Jersey and southern New York, has launched of its iLoveMyCoffee.com interactive microsite.

A representation of Quick Chek’s extensive coffee bar offerings and exceptional fresh coffee guarantee, iLoveMyCoffee.com invites users to build-your-own coffee concoction between Jan. 3 and March 20 for a chance to win a year’s worth of free coffee and to have the winner’s face and coffee recipe featured on Quick Chek coffee cups.

Visitors to the microsite can create a signature coffee concoction recipe, name it, share it with friends and collect votes. The top three vote-getting recipes, along with two Quick Chek-chosen recipes, will compete for the grand prize in the first-ever Quick Chek Coffee Face-Off. Coffee craftsmen can tailor their favorite drinks by mixing any of Quick Chek’s wide variety of coffee, cappuccino and hot chocolate options and adding their own combination of milk, creamer, sweeteners and toppings.

Users can also access the “Follow the Fixins” interactive coffee memory pattern game on the microsite and play for a chance to win coupons and a variety of Quick Chek prizes.