Smoker Friendly International has signed Rotten Robbie convenience chain based in Santa Clara, Calif., as an authorized dealer.

Rotten Robbie is co-branding with Smoker Friendly in its tobacco category and is set to be the exclusive retailer for SF/Smoker Friendly private label tobacco products in its 34-store chain, in that region of northern California.

Rotten Robbie is one of several convenience chains to become a Smoker Friendly authorized dealer.

“We believe this is a great opportunity for both companies to serve tobacco consumers around northern California with outstanding tobacco products and tobacco accessory offerings,” noted Smoker Friendly International.