Yale’s “spectrum of experience will be invaluable to Just Born’s long-standing history of continued growth,” says Co-CEO.

Just Born Inc., maker of PEEPS, HOT TAMALES, MIKE AND IKE and PEANUT CHEWS Brand Candies, welcomes David Yale, who has joined the company as president and chief operating officer.

In this role, Yale is expected to work closely with Just Born’s leadership team to achieve the company’s strategic objectives for continued growth.

Prior to joining Just Born, Yale served as president and CEO of the Manischewitz Co. Inc. of Secaucus, N.J., where he was responsible for a portfolio of iconic kosher brands.  Yale also held top executive positions with the Snacks Division at The Hain Celestial Group and the Planters Co. for Kraft Foods Inc./Nabisco Inc.

Yale gained extensive experience in the confectionery industry from his many years at Nestlé Food Co. in various positions directing strategic development and marketing strategies for Butterfinger, Baby Ruth, Nestlé Crunch, Chunky and Oh-Henry.

“We are very pleased to have David Yale join our Just Born family.  He understands how to nurture an established group of consumer brands blending tradition and innovation. His broad spectrum of experience will be invaluable to Just Born’s long-standing history of continued growth,” said David Shaffer, Co-CEO of Just Born.