BIC is launching two new special edition series of lighter designs in January 2011. The two series, Animal and Pop Culture join the already extensive line of market-leading special edition series offered by BIC. The Animal Series collection appeals to male and female consumers who enjoy animals and wildlife and includes eight different designs, featuring tigers, eagles, dolphins and bears. The suggested retail price is $1.59 per lighter. The Pop Culture series is for consumers who are tuned into current pop culture trends. This series features eye-catching, on-trend designs that will change regularly to stay on top of the current trends and remain relevant to both male and female consumers. The suggested price is $1.59 per lighter.
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