CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Mac’s Launches UFC 129 VIP Experience

By CSD Staff | March 25, 2011

Share

In-store sweepstakes promotion to be held in 620 Mac’s Convenience Stores in Ontario, Canada.

Mac’s Convenience Stores Inc., a division of Alimentation Couche-Tard,  and  XYIENCE, maker of Xenergy, the official energy drink of the UFC, and have joined forces to launch a joint promotion, UFC 129 VIP Experience Sweepstakes.

The consumer contest kicks off March 28 and runs through April 24, 2011 exclusively at all Mac’s Convenience Stores throughout Ontario.

The grand prizewinner will be selected at random, and will receive a pair of tickets to the now sold out UFC 129 St. Pierre vs. Shields that is being held in Toronto on Saturday, April 30 at the Rogers Centre.  The winner and guest will receive VIP entry to XYIENCE’s pre-fight and post-fight parties, and experience a special meet and great with various UFC fighters.  In addition, the winner and his/her guest will receive tickets to the UFC Fan Expo, which is being held in Canada for the first time, on April 29 and 30 at the Direct Energy Centre in Ontario.

Contest entry details are available at Mac’s Convenience Stores in Ontario or visit mymacs.ca.   During this time, there will also be special promotional pricing on Xenergy: two cans for $4.

People, especially MMA fans, are encouraged to join Mac’s on Facebook at facebook.mymacs.ca and to follow the convenience store giant on Twitter. Starting on April 24, 2011, Mac’s will be launching a weeklong social media contest and the grand prize will include another pair of tickets to UFC 129.

“Working with key retail partners like Mac’s to truly engage the consumer in the XYIENCE brand allows us to share the spirit of the MMA lifestyle that we work very hard to support,” says Gus Prokos, XYIENCE’s vice president of sales for Canada. “Mac’s, and the entire Couche Tard family, understands our brand’s message–they make the execution of these promotions seamless and have enabled XYIENCE to enjoy a strong presence in the Canadian market. We’re certain that our UFC 129 promotion will be nothing short of a knockout success.”

In February of this year, XYIENCE was named a national brand by Circle K in the U.S., an agreement that assures the placement of Xenergy beverages in U.S. Circle K stores. XYIENCE has been a national brand for Circle K in Canada (where it has been doing business as Couche Tard and Mac’s) since 2010.

Related Articles Read More >

Yesway Opens Three Texas Stores
Americans Plan to Roadtrip More than Last Summer
Marathon to Help Build School Classroom For Low-Income Families
What’s Your Cryptocurrency Strategy?
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization