BIC Consumer Products USA is launching BIC Pro Series Mexican Soccer lighter designs, which feature two of the most popular Mexican professional soccer teams, Chivas and Club America. There are eight lighters in this new series that are targeted to Mexican-American males 25 years of age and older, and feature striking designs with a modern flair that showcase the teams’ highly recognizable branding. In addition, lighters in the BIC Pro Series Mexican Soccer Series offer twice the lights of the next leading full-size brand. Lighters in the BIC Pro Series Mexican Soccer Series have a suggested retail price of $1.69 per lighter.
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