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Wawa Welcomes America To A Taste Of Rich Dairy History

By CSD Staff | July 6, 2011

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Wawa’s Go 4th And Learn Series Festival gives customers a look at Wawa’s dairy history.

Wawa kicked off its Go 4th and Learn series with an interactive event that showcased Wawa’s dairy history at Franklin Square in Philadelphia on Monday, June 27 from 10 a.m. to 3 p.m.

The event featured Historical Story Time with tales of historic Philadelphia, told by storytellers stationed throughout the park, including Michael Nutter, the Philadelphia mayor, and Howard Stoeckel, Wawa president and CEO.

In addition, the event featured a special dairy section that allowed children and parents to quench their thirst for history through an interactive, hands-on exhibit that portrayed Wawa’s dairy origins. Attendees were invited to travel back in time with Stoeckel to 1902 when Wawa Dairy Farms first opened. Visitors learned about the evolution of the Wawa Dairy industry from its days of doorstep delivery to present day.

Other events featured at the festival included the Wawa milk bar with tastings of Wawa chocolate, strawberry and skim milk; the Wawa barn, which displayed Wawa history, photos, milkmaids and simulated cow milking stations; and face painting, crafts and games for children.

Wawa Dairy Farms opened in 1902 with a commitment to sell milk bottled under sanitary conditions from cows certified as healthy and disease-free. As the years went by, Wawa evolved from a milk plant to a dairy and convenience store chain. Throughout the past 100 years, Wawa’s milk and dairy products have always remained the company’s staple offering. Wawa was excited to show Philadelphians about the company’s dairy history.

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  • Home
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  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
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    • Research & Downloads
    • Podcasts/How To Series
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    • Sponsored Content
    • Videos
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  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization