A Salty And Sweet Treat

General Mills has introduced Chocolate Chex Mix Cookies & Cream to c-stores. It is the first salty snack mix to include the popular Cookies & Cream flavor. With 60% less fat than regular potato chips, Chocolate Chex Mix Cookies & Cream combines sweet-coated corn Chex with real chocolate cookie crunch. Each 4.25-ounce bag is suggested to sell at the retail price of $2.49. Chocolate Chex Mix snacks have grown 35% versus category growth of 5%, according to IRI AllScan Convenience Store Data for the 52 weeks ended Feb. 20, 2011. The new flavor is an ideal complement to Chex Mix Muddy Buddies, the No. 1 dollar-turning item within the General Mills portfolio.

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www.generalmillsconvenience.com.