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A Salty And Sweet Treat

By CSD Staff | July 25, 2011

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General Mills has introduced Chocolate Chex Mix Cookies & Cream to c-stores. It is the first salty snack mix to include the popular Cookies & Cream flavor. With 60% less fat than regular potato chips, Chocolate Chex Mix Cookies & Cream combines sweet-coated corn Chex with real chocolate cookie crunch. Each 4.25-ounce bag is suggested to sell at the retail price of $2.49. Chocolate Chex Mix snacks have grown 35% versus category growth of 5%, according to IRI AllScan Convenience Store Data for the 52 weeks ended Feb. 20, 2011. The new flavor is an ideal complement to Chex Mix Muddy Buddies, the No. 1 dollar-turning item within the General Mills portfolio.

For More Information From General Mills
www.generalmillsconvenience.com.

 

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization