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Shell, Citi Renew Credit Card Issuing Relationship

By CSD Staff | August 22, 2011

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New multi-year renewal extends decade long relationship.

Citi has announced a multi-year renewal of its long-standing U.S. credit card relationship with Shell.

Citi has issued Shell branded credit cards since 1999. Shell has more than 14,000 Shell-branded stations in the U.S., the largest branded station network in the country. Citi provides Shell consumer and commercial customers an extensive range of convenient, flexible, and rewarding payment options for their fuel and convenience store purchases.

Most recently, Citi and Shell partnered to launch the Shell “Drive for Five” card, the retail petroleum industry’s first private label consumer credit card offering everyday gasoline rewards across all grades of fuel.

“We are thrilled to renew our relationship with Shell, a long-standing client for more than a decade,” said Craig Vallorano, executive vice president, partnership management for Citi Retail Partner Cards. “At Citi, we are committed to providing dynamic credit programs to market leaders, like Shell, which has a strong brand and an exceptional marketing network that has supported and executed promotion of the Shell-branded credit card programs at a best-in-class level for years.”

“As the no. 1 selling gasoline brand in the nation, Shell is committed to providing our consumers a wide range of payment options to help them get the most out of every drop of fuel,” said Rick Altizer, general manager, north america retail marketing. “Working with Citi to provide friendly payment options like the Shell “Drive for Five” Card, which can help consumers reduce the price that they pay at the pump without sacrificing quality, is a win-win for everybody.”

Citi Retail Partner Cards provides consumer and commercial credit card products and services, for national and regional retailers across the U.S. The business services nearly 90 million accounts and consists of managed assets of approximately $45 billion. Citi’s retail partners include Sears, The Home Depot and Macy’s, among others.

Customers can apply for any of the Shell consumer or commercial credit products issued by Citibank, including the market leading Shell “Drive for Five” Card, by visiting www.shellcreditcard.com or www.shell.us.

Shell Oil Products US, a subsidiary of Shell Oil Co., is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western U.S.

 

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
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  • CStore Playbooks
    • Alcoholic Beverage Playbook
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    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
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