Roadrunners fans will enjoy free samples from Valero during football games this fall.
Valero Retail Holdings Inc.’s Corner Store locations have become the official convenience store sponsor for the University of Texas at San Antonio (UTSA) Roadrunners’ inaugural football season.
During the upcoming season, Valero employees will be at all Roadrunners’ home games giving free samples and cheering on the team.
“Valero is proud to show support for UTSA and its new football team,” said Hal Adams, Valero’s vice president-retail merchandising. “Valero Corner Stores are doing our part by signing up to sponsor the team.”
In addition to providing financial support of the program, Valero will hand out free Fresh Choices (the company’s signature brand) products to UTSA fans at all home games. With the projected attendance at each home game, the company estimates it will give fans a quarter of a million opportunities to try the Fresh Choices signature brand products.
“If you can’t wait for the games, go to <http://www.goutsa.com> now and ‘Score Some Snacks’ to get a free Fresh Choices item, check on the UTSA schedule and get your Roadrunner tickets,” Adams challenged.
Each UTSA football home game will bring several surprises to the attending fans. “Make sure you are present for the game on Sept. 10,” Adams recommended. “Fans will get a special gift as they leave the game, which will benefit them for all of the 2011 inaugural UTSA football season.”
The partnership between Valero Corner Stores at the Roadrunners is just one of many bonds between the university and Valero, who are neighbors along Valero Way. Both campuses share jogging paths where UTSA students and Valero employees commit to their passion for running. UTSA students participate with Valero employees in the numerous Valero volunteer events throughout the San Antonio area. And Valero also plans on opening its flagship Corner Store on UTSA Boulevard in 2012.
Valero Energy Corp. operates approximately 6,800 retail and branded wholesale outlets under the Valero, Diamond Shamrock, Shamrock and Beacon brands in the U.S. and the Caribbean; Ultramar in Canada; and Texaco in the United Kingdom and Ireland.
