Now through Sept. 12 fans can win free tickets to the Big College Football Match-Up in Lexington on Sept. 17.

Fall is almost here and with it the seasonal rivalry that signals the start of the college sports season.

Thorntons invites customers to show their true fan colors, Cardinals Red or Wildcats Blue, as Thorntons announces the return of its Do You Bleed Red or Blue?

Fountain Cup Promotion at all Louisville, Lexington and southern Indiana Thorntons locations, in preparation for the first big match-up of the season between the Cards and the Cats college football game on Saturday, Sept. 17.

Now while supplies last, Louisville, Lexington and southern Indiana Thorntons locations are featuring All-New Color Changing Fountain Cups, one featuring the Cardinal logo and “Wild About Blue” for UK, so customers can choose their favorite.

Each cup is cold-activated to change colors to either red or blue once ice and a cold liquid are added. And fans can win two free tickets to the big game at Commonwealth Stadium in Lexington at 7 p.m. on Saturday night, Sept. 17.

With each purchase of a Color Burst Fountain Cup, Thorntons customers may then log onto http://makeurmix.com to vote on their favorite team’s cup, or simply text “RED” or “BLUE” to #313131, to automatically be entered into the contest.

One winner from each of the three markets, Louisville, Lexington, and southern Indiana, will be the lucky recipient of a pair of free tickets to the big game when the drawing is held this coming Monday, Sept. 12.

But that’s not all…everyone who enters is a winner when voting for their favorite; simply by participating, each entrant will receive a Thorntons coupon sent directly to their email address. For further details and to vote visit http://makeurmix.com.

To get fans further pumped up and even thirstier for its Do You Bleed Red or Blue? Fountain Cup Promotion, Thorntons has also released a new YouTube video at http://bit.ly/nB1sPl.