Fundraiser and promotion draw customers to Wilson Farms’ dispensed beverage section.
Wilson Farms is donating $8,296 to the Leukemia & Lymphoma Society, following last week’s Coffee Day fundraiser.
On Sept. 13, Wilson Farms celebrated Coffee Day, during which customers helped Wilson Farms fight blood cancers by simply purchasing a hot dispensed beverage including coffee, hot chocolate, tea or cappuccino. The chain donated a portion of the entire day’s proceeds from hot beverage sales to the Leukemia & Lymphoma Society.
Next up, Wilson Farms, in conjunction with 7-Eleven, plans to award customers a FREE 16-ounce coffee from 7 a.m. to 11 a.m. on Thursday, Sept. 29, when they stop into a participating Wilson Farms location.
In April, 7-Eleven acquired the 188 Wilson Farms locations in New York.