New director of sales appointed to Champion and Bi-Line brands.

Champion Industries welcomes Jay Bravinder as director of sales for its Champion and Bi-Line brands. 

In this role, Bravinder will have sales management responsibility for a significant portion of Champion and Bi-Line’s total business in the greater northeast.

Bravinder brings to this role extensive sales management and warewashing experience, including his most recent role as equipment sales manager for Strategic Equipment and Supply Corp., where he was responsible for managing project teams and national accounts within the dealer community.  Prior to his tenure with Strategic, Bravinder was heavily entrenched in the warewashing segment of the commercial foodservice industry while serving as sales manager for Hobart Corp. for more than 13 years.  Champion expects to benefit from Bravinder’s proven track record of growing market share, his extensive experience within the warewashing segment of the market, and his established relationships within the industry.

Bravinder will continue to be based out of Minneapolis and will report to Joe Deckelman, vice president of sales and marketing for Champion and Bi-Line.