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Snickers the Tops

By CSD Staff | November 30, 2011

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Mars Foodservice presents the top-testing new candy bar launch from Mars in over three years: Snickers Brand Peanut Butter Squared, which combines peanuts, caramel, nougat, milk chocolate and peanut butter. The combination of peanut butter and chocolate is quickly becoming a leader in the snack industry, making up more than 18% of the entire chocolate category and growing at twice the category rate, according to IRI data for the 52 weeks ended Oct. 9, 2011. Snickers Brand Peanut Butter Squared allows operators to increase sales by offering a popular snack. In tests, five-plus out of six consumers reported liking the products, while more than 80% of those who tried it said they would likely buy it, according to Bases II researchers.
For More Information From Mars Foodservice
(800) 432-2331
www.marsfoodservices.com

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization