Mars Foodservice presents the top-testing new candy bar launch from Mars in over three years: Snickers Brand Peanut Butter Squared, which combines peanuts, caramel, nougat, milk chocolate and peanut butter. The combination of peanut butter and chocolate is quickly becoming a leader in the snack industry, making up more than 18% of the entire chocolate category and growing at twice the category rate, according to IRI data for the 52 weeks ended Oct. 9, 2011. Snickers Brand Peanut Butter Squared allows operators to increase sales by offering a popular snack. In tests, five-plus out of six consumers reported liking the products, while more than 80% of those who tried it said they would likely buy it, according to Bases II researchers.
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