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Shell, Rainbow Help Customers Save With FuelPerks!

By CSD Staff | March 27, 2012

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Customers who use their Roundy’s Rewards Card at Rainbow stores can redeem fuelperks! Rewards at local participating Shell stations.

Roundy’s Supermarkets Inc.  has teamed with Shell to give Roundy’s Rewards Cardholders the opportunity to redeem their fuelperks! Rewards at participating Shell stations in Minneapolis and St. Paul.

Savvy consumers who use their Roundy’s Rewards Card at Rainbow stores will now be able to redeem their fuelperks! Rewards at local participating Shell stations for significant fuel savings at the pump.

Rainbow makes it easy for consumers to save with the fuelperks! Rewards program. For every $50 in qualified purchases at Rainbow grocery stores, consumers can earn a five cents per gallon reward on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 28 participating area Shell stations or other select fuel stations.

In addition, fuelperks! Rewards are stackable so the more consumers spend, the more fuelperks! Rewards they earn. For example, if consumers spend $100, they will earn a 10 cents per gallon reward, if consumers spend $150, they earn a 15 cents per gallon reward, etc. Consumers also don’t have to spend $50 in one transaction. Qualifying purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another five cents per gallon reward on fuel is earned.

“Rainbow is excited to offer consumers the opportunity to now use their fuelperks! Rewards to save money at the pump at participating Shell stations in Minneapolis and St. Paul,” said Ron Cooper, group vice president of sales and marketing, Roundy’s Supermarkets, Inc. “We recognize that today’s consumers are continually looking for increased value, and the fuelperks! Rewards program provides an easy way to get more value on everyday purchases such as groceries and fuel. We encourage everyone in Minneapolis and St. Paul to sign up for a Roundy’s Rewards Card to start taking advantage of the savings.”

“Shell is helping fill customers’ tanks for less in participating markets in Minneapolis and St. Paul,” said Dan Little, fuels marketing manager, Shell North America. “With participating Shell stations conveniently located throughout Minneapolis and St. Paul it has never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power.”

 

 

 

 

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